Fin Tech
Redesigning the Crowd Funding Experience for Africans
Project Sponsor
Interpay is an electronic payment platform that makes transactions and e-commerce simpler, secure, and more convenient. We do this by making it possible for merchant and consumers to make and receive payments of bills, invoices, and fees
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Problem in Context
Interpay, an internet payments company, operates a crowdfunding platform named Fundraising Africa, which is struggling to gain traction. The platform hosts only a few campaigns, and these receive minimal donations. The primary issue is the lack of awareness about Fundraising Africa, resulting in its underutilization and low patronage.
Our persona
Alex Mensah, a 21-year-old Business Administration junior at Ashesi University in Accra, Ghana, comes from a wealthy family with a successful business background. Known for his impeccable style, designer clothes, and luxury lifestyle, Alex lives in a spacious apartment and drives a sleek, red convertible. He has a passion for cars, enjoys networking at business events, and maintains a regular fitness routine. Despite his active lifestyle, Alex faces challenges in balancing his image and preference for driving with a desire for more physical activity and environmental sustainability. He aims to reduce his carbon footprint and promote ethical decision-making in his future career.
Our Findings
Theme 1
Most people choose to not walk only because they have a car
Theme 4
The social label attached to people to walk walking – low class.
Theme 2
Most people would walk if there was an additional value for walking.
Theme 5
Facilities/infrastructure that people need to access are not within a walking distance.
Theme 3
Technology is making people less motivated to walk
Theme 6
The reason why people do not really walk is because of the layout of the town
Data Collection
For our data collection phase, we conducted interviews with students who have either begun the admissions process or successfully completed it. Additionally, we distributed a survey to gather responses from a broader group.
300
Call Interviews
103
Survey Responses
Design Requirments Ideas
A wearable device, Beautiful scenery showing interesting aspects of culture, Conversations can be held with the AI, Users can change characters to fit their ideal companion, and Walk with a commuinity
Prototype
More on the Prototype
We added some more features people could do with the app, such as finding or creating your own companion, and collecting data on how much you have walked. Click the button below to explore more on Explora
Team
Carol Armah - Reseach and Design Lead
David Boanuh - Graphic and Video Designer
Maame Efua Dadzie - Team Lead
Rahmat Raji - Team Member
Pearl Gamegah - Team Member