Education
Redesigning how students experience learning with inGeniusly
Problem in Context
In Ghana, countless students engage in a relentless pursuit of academic improvement, viewing it as the cornerstone of their future security. This aspiration resonates deeply with their hopes and dreams, as they navigate the challenges of education with unwavering determination. Academic success isn't merely a goal but a beacon of hope—a promise that their efforts today will secure brighter tomorrows. This pursuit reflects their resilience and unwavering commitment to overcoming obstacles, embodying a profound quest for a better future.
inGeniusly
inGenisuly specialises in neuroscience research for learning. By focusing on research on how the brain works, we seek to help people increase their love for learning as well as their mindset when it comes to learning
Meet Amerley,
a student in Accra, Ghana, facing a critical juncture in her academic career. Placed on probation, Amerley knows she must elevate her grades or risk expulsion from school. Every day, she devotes herself to studying at the local library, surrounded by the quiet determination of her peers. With unwavering support from family and friends, Adwoa navigates this challenging period, driven by a deep desire to succeed and fulfill her dreams of a brighter future through education.
“I dislike the process of learning; it doesn't feel enjoyable.”
Funke Martins
“Learning isn't for me; I guess I have to cheat through the exam.”
Shade Asante
“I panic too much during exams and presentations”
Nana Kwasi Boateng
inGeniusly as a Stakeholder
InGeniusly - InGeniusly is an organization based in the UK that specializes in teaching people how to learn. But they are a private company. In order for InGeniusly to stay and operate in Ghana, they need a market that will pay for their services.
Ghanaian Parents as Stakeholder
Parents in Ghana - According to our research, the average person in Ghana makes 4000 cedis, which is $266. Given that inGeniusly's services are priced at 3000 pounds per person, our conundrum was how to get people in Ghana, who struggle to excel in school, to pay for this service.
Point of View
Students
Students in Ghana who struggle to study need learning strategies that will empower them to work hard and enjoy their academic work
inGeniusly
inGeniusly needs a sales strategy that will demonstrate our value proposition to students who need to learn new study strategies
Parents
Parents who hear about the inGeniusly course need a touch point that will help them fully understand the benefits of the inGeniusly program
HMW
How might we questions?
How might we expose students to new learning strategies in order to increase their confidence and love for learning
How might we repurpose inGeniusly's advanced learning techniques course for the Ghanaian Market.
How might we isolate the right market niche and help them understand the benefits of learning how to learn
The Solution
Our Solution was a learning abilities assessment called the inGeniusly Skills and Attitudes (iGSA) test. The iGSA measures students' mindsets and skills when it comes to learning. With this test, students can measure their learning strategies and make a well-informed decision about the course.
